salemanship

Salesmanship
anculd immediately shift the attention of the customer to an equally ifccd commodity with a low price manufactured by an other firm. A ssesman should read the liking and disliking of the product by the ic*s:omer from his facial expression also.
5. Knowledge of the technique of selling. There are numerous tecnniques of promoting the sales of a product. A salesman should *«B«e a thorough knowledge about the various techniques of selling.
5. QUALITIES OF A GOOD SALESMAN
Every customer is an individual. The salesman should have the acuity to deal with each customer according to his feelings, tastes, attitude. The basic qualities which a salesman should possess are as
fallows:
He should know the qualities of the product. A good
salesman should know his product. He should be in position to
the questions raised by the customer about the usefulness of
l~e commodity which he intends to buy.
Customer's likes and dislikes. The reaction of the
Customer is indicated by his body movement or his facial expression.
T"~e intelligent salesman would immediately assess the likes and
dislike of the customer. If the customer show a liking of a commodity
ca by knowing its price decides to leave the shop, the salesman
would immediately shift his attention to an equally good commodity
with a low price manufactured by another firm. It will thus lead to the
s'ose of the sale.
A positive approach to the sale. An alert and good
salesman would always adopt a positive approach to the sale of
commodity. He will, for instance, say to the customers "May I show, a new product" (The negative approach is, "I hope you won't
ii*e to see a new product'). He is not supposed to be a loose talker.
Praise should be fair. A salesman should give due praise
to the taste of the customer on the selection of the commodity. The
customer is definitely pleased to the gentlemanly behaviour of the
salesman. The praise should be judicious and may not be considered
lattery.
Knowledge of technique of selling. A salesman
should have a knowledge of the technique of selling. He should be
ware of the basic principles of attending the customers.
Personal qualities. A salesman should posses
basic character qualities like (i) courage, (ii) initiative, (iii)