Improvements in the products. The salesman are in direct touch with the consumers the suggestions, impressions and complaints about the product are easily brought to the notice of the
producers. This brings improvements in the products. Increase in the rate of turnover of goods. Due to salesmanship, the rate of turnover of goods is increased. This leads to increased business activity and reduced unsold stock of goods.Help in selection of goods. Consumers get useful
information from the salesman about the quality of the goods. This enables them to select the right type of goods.Increased employment opportunities Effective salesmanship increases business activity in the country. This leads to increased employment opportunities, increased community increase. Lucrative career. Salesmanship is a lucrative career for
intelligent youngmen and women.
2. METHODS OF SALES PROMOTION
There are various methods which are used by the producers to increase sales. They in brief are (1) Advertising (2) Competition. (3) Free samples (4) Price reduction (5) Free gifts.
Advertising. The main object of advertising is to increase sales through different media, create demand for new products, provide information to the consumers about the change in the nature
of the product and project a favourable image of the company to the consumers etc. etc. In short, advertising is an ^effective tool for promoting sales of a goods or service in the market.
Free samples. If a good is cheap and has a wide market, it can be introduced by distributing it free to the people on a particular shop in the area. The loss can be made good in the long run. Tea was introduced in the Subcontinent by giving free packets to the people.
3. Price reduction. Price reduction is another effective technique of sales promotion. The Bata Shoe Company, Service Shoe Company and other retailers announce price reduction on
different goods in a particular month of the year.
4. Competition. The producers sometimes organize
competitions among themselves to increase sales. They for example
allow a price reduction on the purchase of 10 packets of the goods.
The sale of goods by packets boosts the sales and thus increases
production.
producers. This brings improvements in the products. Increase in the rate of turnover of goods. Due to salesmanship, the rate of turnover of goods is increased. This leads to increased business activity and reduced unsold stock of goods.Help in selection of goods. Consumers get useful
information from the salesman about the quality of the goods. This enables them to select the right type of goods.Increased employment opportunities Effective salesmanship increases business activity in the country. This leads to increased employment opportunities, increased community increase. Lucrative career. Salesmanship is a lucrative career for
intelligent youngmen and women.
2. METHODS OF SALES PROMOTION
There are various methods which are used by the producers to increase sales. They in brief are (1) Advertising (2) Competition. (3) Free samples (4) Price reduction (5) Free gifts.
Advertising. The main object of advertising is to increase sales through different media, create demand for new products, provide information to the consumers about the change in the nature
of the product and project a favourable image of the company to the consumers etc. etc. In short, advertising is an ^effective tool for promoting sales of a goods or service in the market.
Free samples. If a good is cheap and has a wide market, it can be introduced by distributing it free to the people on a particular shop in the area. The loss can be made good in the long run. Tea was introduced in the Subcontinent by giving free packets to the people.
3. Price reduction. Price reduction is another effective technique of sales promotion. The Bata Shoe Company, Service Shoe Company and other retailers announce price reduction on
different goods in a particular month of the year.
4. Competition. The producers sometimes organize
competitions among themselves to increase sales. They for example
allow a price reduction on the purchase of 10 packets of the goods.
The sale of goods by packets boosts the sales and thus increases
production.
No comments:
Post a Comment